Case Studies
When Rapid Loans started working with Reform Digital, they were facing a few common challenges when it comes to SEO: heavy reliance on branded search and Google Ads performance that was good, but impacted organic search, resulting in higher conversion costs. A part of this stemmed from a lack of authoritative content, including other concerns like keyword cannibalisation across key category service pages that were eroding organic growth. They’d reached a point where they needed extra help with a scalable organic strategy to achieve improved visibility and conversions that came without the cost of ad spend.
To address their concerns, we put together a focused, end-to-end SEO strategy combining quality content with unique keyword clouds for each service page, technical restructuring, and off-site authority building to transform organic search into a long-term performance driver.
Within two years of starting work with our disciplined, content and SEO-first strategy, organic search has rapidly become Rapid Loans’ number one traffic and conversion driver for their business. With a combination approach, we’ve helped their organic results surpass paid channels while also improving cost-efficiency and long-term growth sustainability.
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