Microsoft Advertising is a platform that enables businesses to advertise on a range of Microsoft-affiliated search engines and platforms.
The platform operates using a PPC (pay-per-click) model, meaning you pay every time someone clicks on your ad. Think Google Ads, but for those who prefer to browse on Bing or Yahoo.
Many businesses overlook Microsoft Advertising as they believe that Google is the only search engine advertising platform worth investing time and money in. Wrong!
While Google occupies the largest share of the market, Bing and Yahoo still attract millions — if not billions — of monthly visits. Plus, with less competition for ad space, Bing Ads can be a more cost-effective option for many businesses.
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