Facebook Advertising

Facebook Ads is a form of running targeted advertising on Facebook. When we think of social media advertising, Facebook is at the top of the list. Managed on the Meta Ads Manager, Facebook ads allow businesses to create and target ads for their products or services on the world’s largest social network. Advertisers can reach out to nearly 3 billion active users, creating a powerful platform for promoting brands, boosting engagement, driving web traffic, and generating leads. Not to mention, you can align your Instagram ads with your Facebook campaigns through the Meta Ads Manager and run a seamless campaign.

There are so many small elements that go into making a great Facebook ad and even more that go into making a great Facebook ad campaign. But here are a few things to keep in mind when making a great Facebook advertisement. 

The first is to have top-quality creative that works seamlessly with the copy. Creative and copy are the yin and yang of advertising. Having creative and graphics that draw the viewer in is key. Then, add some strong copy that accurately communicates the benefit of the product works to drive home the ad. This is the best way to make a great Facebook ad.

The second key to a great Facebook ad is ensuring your audience knows exactly what you want them to do. This means having a crystal clear call to action (known as a CTA) that leads your potential customers to buy, learn more or install now. 

The third and final piece of the puzzle is to make sure your ad speaks to the right audience. There’s no point in making an amazing ad if it doesn’t resonate with your target market. Facebook allows you to adjust your ad’s audience and reach for accurate targeting. At Reform Digital, we put ourselves in your customer’s shoes and design ads that speak to them directly.

Advertising on Facebook is billed on a cost-per-click (CPC) basis. This means that you are charged once someone on the Facebook platform clicks on your ad. Facebook ad space works using an ad auction system.

The exact cost for your ads tends to range based on the competitiveness of your market. But the most important thing to consider related to this question is, what do you want your ads to achieve? It goes without saying that the budget you allocate to Facebook ads will be the defining factor in how many people your ads reach, as well as how many A/B tests you can perform on different campaigns and how specifically you can target your customers.

One of the best aspects of advertising on Facebook is the vast range of options that can be used to customise and play around with your ad campaigns. As a result, many businesses have seen success with a range of different Facebook campaigns, and there really isn’t one perfect campaign for any one business. 

Facebook has a stack of ad formats you can choose from as well. You can choose to show of your goods with collections ads, carousel ads and product ads. You can even try video ads, lead form ads, messenger ads and retargeting ads!

For an e-commerce business, you need to think about ads that lead people straight to your best-selling products, so that your catchy ads turn into sales. On the other hand, if you are a service provider that relies on ads for leads, Facebook can reach the right audience and give you queries that can boost sales. With the team at Reform Digital, we’re able to hone in on what works best for your business and your customer base.

Facebook and Instagram ads work together by leveraging Meta’s powerful ads manager to create and manage ad campaigns that can run on both platforms. As Instagram is owned by Facebook (now Meta), the two platforms share the same advertising tools and infrastructure, allowing us to create ads for both platforms from a single location. 

The team at Reform Digital can use Facebook’s targeting capabilities to reach your desired audience on both platforms, as well as customise ad formats to fit the specific requirements of each platform. By using both Facebook and Instagram, businesses can increase their reach, engagement, and conversions across multiple channels, ultimately driving better results for their campaigns.

The Reform Digital team work to create bespoke ad strategies on Facebook and Instagram that drive clicks and boost the recognition of your brand. This service is made up of a variety of smaller day to day to actions and inclusions that all work together to achieve your advertising goals. 

We will manage your Facebook and Instagram paid ads accounts. We’ll design creative advertisements with our team of in-house graphic designers and copywriters. Then, our ad specialists will set up conversion tracking to monitor your return on ad spend (ROAS) while our team of strategists will continually communicate with you regarding your results.

At Reform Digital, we believe in utilising data-driven and creative strategies to develop effective campaigns that deliver great results for our clients. By leveraging audience segmentation and targeting, advanced optimisation techniques, and engaging content, we are able to create powerful campaigns with maximum impact. We also provide ongoing support throughout the entire process, so you never have to worry about making sure your ads are reaching their intended audiences.

Facebook ads are the answer to a common problem that many businesses face in the online space. Many businesses try to build a community following through organic posting so that the right people will see their posts/products with the intention of buying them. But building this kind of reputation, audience and reach can take years, and many small businesses don’t have that kind of time on their hands. This is where Facebook advertising comes in.

By utilising this powerful tool, businesses are effectively able to push their way to the front of the line and reach exactly the right customers without having to draw them in by chance using organing posting. The adoption of advertising on Facebook has allowed businesses to get more out of their investment and much quicker results.

Absolutely! Facebook has been shown to perform on par with its much more business-oriented cousin, LinkedIn. This is due to the fact that Facebook has user numbers that dwarf LinkedIn. Facebook boasts just shy of 3 billion active users each and every month, whereas LinkedIn only has around 875 million users in total. 

The main concern that some B2B businesses have regarding advertising on Facebook is that they feel their target demographic isn’t actively interested in buying while they’re on Facebook. But this is true of anyone on Facebook, and yet Facebook advertising still works. So what’s the deal with that? 

It’s not that the demographic isn’t interested or isn’t there; it’s that many B2B businesses fail to use Facebook to their own advantage. One of the great benefits of Facebook Ads is their ability to lead consumers to perform all sorts of different actions. These actions can be to buy, sign up, read more, book ahead, receive a call, donate and many more.

Something the team at Reform Digital are highly skilled in is our ability to tailor a Facebook marketing campaign to work for a B2B business. We do this by approaching B2B ads differently from how we would for a B2C business, focusing more on later conversion and bringing potential customers further into the sales funnel before targeting with a close.

By using this method, B2Bs are more likely to get their product in front of the decision-maker at the right time. And as marketing 101 tells us, the right offer, with the right timing, in front of the right audience = a sale.

Facebook Ads and Google Ads are both incredibly powerful advertising solutions, but they are very different in terms of what they offer. 

Google Ads is a search-based platform where your ads appear after someone types in their search query or certain keywords. This means that it’s easier to target people who are actively looking for products or services related to yours. Since you can use keyword matching to ensure only those relevant searches see your ad. 

Facebook Ads, on the other hand, are more about finding potential customers regardless of whether or not they have shown an existing interest in what you’re selling. Facebook Ads allow you to target users based on their hobbies, behaviours and location so that your ad reaches its intended audience with pinpoint accuracy.

To summarise, Facebook targets people who may have never heard of your product/brand or might not realise they’re interested in your offering yet. Google ads are designed to reach people who have already shown an interest in certain keywords that are related to your product/brand.