Instagram Advertising

Instagram advertising is a highly effective advertising medium on the Instagram social media platform. Advertising on Instagram is an exciting way to expand people’s knowledge of your business and expose your product to a warmer audience than on some other marketing platforms. And you can advertise with more than words! Add images, videos and reels to make your ads more engaging and interesting. 

Instagram has over 1 billion users worldwide and is growing year on year. Instagram has a very unique position as an advertising platform because people are able to get all of the information they need to make a buying decision right from your ad. And usually, they can do this without even leaving the platform. What this does is it significantly reduces buyer resistance, and since most people are on Instagram for a boredom scroll anyway, an interesting ad that is unique to their interests has a better chance of generating a click-through.

The first thing you should do is chat with our brilliant team at Reform Digital! Our strategists are able to set up your Instagram ads for you – in a way that is optimised to have the most impact on your target demographic. We find out all the key info regarding your business and what your ideal customer looks like, and then we create stunning combinations of creative design and copywriting to put up on Instagram.

From here, it’s all about making sure that when a potential customer does click, they’re brought to a page that will then convert them from lookers into buyers. This part of the process is just as important as the ad itself. It requires an Instagram page that is well laid out and inviting for the customer to browse further. Our strategists are able to help direct how to make improvements to your website and landing page to make sure you’re maximising those conversions too!

Instagram and Facebook Ads work together to create a powerful combination of platforms for targeting people with the same interests. With a combined reach of more than two billion active users, your business can easily target a much wider range of potential customers.

The great thing about advertising on both Instagram and Facebook is that you can sync up campaigns across both platforms so that they are both working towards the same goal. And both platforms can be managed through the Meta Ads Platform. For example, if you want to drive traffic from Instagram to your website, then you can create an ad on Instagram with a call-to-action pointing people towards your website – while also running an ad on Facebook that promotes the same website link. This way, you can get twice as many eyes looking at your message!  

Additionally, by advertising on both platforms, you’re able to make use of one of the best marketing tests in the book – the A/B test. This means you can try combining different graphics with different copy combinations to see which one performs best with your demographic. Allowing you to hone your brand message and offering to achieve the best possible results!

This is a common question for businesses that fall outside of the classic business-to-customer (B2C) realm. The simple answer is yes, they most definitely do. But in order to make a successful B2B campaign on the Instagram platform, it’s important to know how the ad strategy must be adapted.

B2B companies mostly operate on a longer sales cycle when compared to B2C businesses. They also tend to have a much smaller target demographic than B2C, as there are usually only a limited number of decision-makers within the business – and reaching those people is key. Understanding this allows us to make ads that help to move customers further down the sales funnel rather than pushing for the close on the first meeting. By doing so, we have a higher chance of showing a future ad to a decision-maker by pushing for sign-ups, further info, webinar invitations and others with wider campaigns.

Another option for B2B companies advertising on Instagram is to try and make their ad viewers jump to another platform like LinkedIn. There, you can inform and connect with others in the viewer’s organisation, thus allowing your business to pinpoint decision-makers regarding purchasing your product or service.

Instagram has so many different ways of serving ads to its users. Many of these are obvious when we say them out loud but almost go unnoticed while using the app. The main types of Instagram ads are stories, video ads, images, carousel ads, collection ads, reels, shopping ads and collection ads.

As you can see, there are many different ways to serve your message to potential customers, and it’s impossible to say which one is the perfect medium for your business right from the outset. This is why the advice of the Reform Digital strategy team is so valuable. Our strategists will help identify the right strategy for your business so that you can target the right audience and reach them in a way that cuts through the noise.

Instagram is a great platform for getting your ads in front of the right people. When people use Instagram, they follow, like, comment on and share all of their interests and hobbies. These actions, along with what ads they interact with, help to build a persona that Instagram documents.   

Using Instagram’s advanced targeting capabilities, Reform Digital strategists can create ads that target specific personas. This means that advertisers can get in front of people who share similar interests, lifestyles and preferences as the target customers for their businesses. It also allows us to exclude potential audiences that are not likely to convert or interact with your brand’s message. 

Taken together, this helps us create highly effective campaigns with better ROI than ever before!

When creating ads for Instagram, you want to ensure that your creative speaks directly to the target audience. Ads should display a clear call to action and have high-quality visuals. Creatives should be kept short and concise – no one wants to wait through long adverts on social media. You can also use dynamic creatives, or multiple versions of the same graphic with different copy combinations to see which one performs best with your demographic. This will allow you to hone your brand message (with a little room for experimentation) and offer the best possible results!  

 It’s also worth considering other forms of creatives such as videos or even TikTok content, if you feel it would suit your target market better than still images. The key is experimentation – testing different types of creatives and honing in on the most effective message is the key to advertising on Instagram. The team at Reform Digital can help you identify which strategies would work best for your goals, budget and audience.

Instagram advertising has a number of cost options and is ultimately determined by the type and scale of your campaign, how competitive your industry is and how big your budget is. The cost of advertising on Instagram is highly variable, and it’s best to discuss with a Reform Digital strategist for a more accurate understanding of the costs involved for your business. Get in touch with us to speak to a specialist today!

Of course, Instagram advertising also takes into account other factors such as targeting and creativity – but the level of investment must take all these elements into account. By working together with Reform Digital, you can ensure that your campaign achieves the best possible ROI without breaking the bank!