Google Shopping

Google Shopping is an ad platform that enables shoppers to browse products from a variety of retailers in one central location. 

Google Shopping allows consumers to search for local and online merchants, compare prices from various retailers, view product images, read customer reviews, and more. 

If you run an e-commerce store, you must optimise your website and ads for Google Shopping in order to keep up with the competition.

Google Shopping and Performance Max help businesses increase visibility, reach customers, and generate sales. However, the two services offer distinct solutions and benefits. 

Google Shopping is a platform that allows merchants to list products with images in a universal shopping cart format, providing customers with an efficient compare-and-purchase experience. 

Performance Max, on the other hand, is a goal-based campaign type in the Google Ads platform that aims to capture leads, drive traffic to product pages, and create brand awareness for new products. Performance Max is available across all ads in the Google platform, from Shopping to YouTube.

The team at Reform Digital aims to make achieving your paid advertising goals as simple as possible. We’ve worked with countless clients across all industries and understand the technicalities of digital marketing can be confusing. As a Google Shopping management agency, we’ll take care of everything for you, including your budget, and explain each step of the process in simple, jargon-free language so you feel empowered and in control.

As is the case with other paid advertising strategies, when using Google Shopping, you will only be charged if someone clicks on your ad. The cost of this click will depend on various factors, including how competitive your keywords are.

Reform Digital has worked with all types of e-commerce businesses and understands how to structure campaigns to maximise conversions, regardless of your budget.

Google Shopping offers retailers and businesses an invaluable opportunity to increase their reach and visibility. With products appearing at the top of search engine results pages, businesses can be sure that their merchandise is seen by more potential customers than ever before.

Adding products to Google Shopping involves setting up a Merchant Centre account. From here, you can enter all the relevant information customers require to make a purchase, from price to product images. These details will improve consumer trust and increase the likelihood of conversions occurring. 

Google Merchant Centre can then be linked to a Google Ads account to run PPC ads. The platform provides extensive data to help fine-tune campaigns and elevate your store’s paid ad performance. 

Working with Reform Digital means you don’t have to lift a finger when it comes to having your products added to Google Shopping — as a Google Shopping agency, we’ll take care of every step of the journey for you.

Advertising on Google Shopping offers a wide range of benefits for businesses of all shapes and sizes. 

With hundreds of millions of product searches performed daily, having a presence on Google Shopping provides access to an enormous consumer market. Ads are strategically placed based on user search behaviour, giving you the opportunity to place your products in front of the most relevant audience. 

Furthermore, campaigns can be customised according to budget, geographic area, device type and other criteria, helping e-commerce stores to make the most of every advertising dollar spent. 

Advertising on Google Shopping is an excellent option for businesses looking for a reliable return on investment from their paid search efforts — particularly if you work with the experienced team at Reform Digital.

Ultimately, any business looking to increase its online presence and improve sales should consider utilising Google Shopping. When coupled with the right strategies, retailers can use the power of enhanced shopping campaigns to drive actionable results, increasing the likelihood of conversions occurring. 

The ability of this platform to get product information in front of relevant audiences quickly makes it a powerful tool that can be used by businesses of all sizes and industries.

Consumer behaviour is changing at an unprecedented pace as innovative technology alters how we use the internet. As a result, many businesses are discovering the value of a comprehensive advertising strategy that incorporates Google Shopping and other campaign types in their overall digital marketing mix. 

With Google Shopping, businesses can feature their products in a dedicated carousel-style search page on Google’s results page, making it easy for potential customers to find items they’re interested in. 

Other well-executed campaign types, including search ads, display ads, remarketing ads, and even video ads, can amplify a business’s presence across all online platforms. Together, these complementary strategies allow merchants to reach greater numbers of potential customers. 

Not sure which paid advertising strategies are right for your business? No problems. The PPC experts at Reform Digital can craft a tailored campaign with far-reaching results.