Google Display

In simple terms, the Google Display Network is a collection of over 35 million websites, videos, and apps where Google Ads can be displayed. 

People often get confused about the difference between Search ads and Display ads. Search ads are those that appear on the search engine results page (SERP) when potential customers enter a query relevant to your specific product or service — if you sell office chairs, for example, a Search ad appears when someone searches for that keyword.

Display ads, on the other hand, might not reach those who are actively looking for your products and services but those who the platform determines are likely to have an interest. Display ads can appear anywhere and everywhere, from social media to your email inbox and reach an estimated 90% of internet users.

Whether your business will benefit most from Search ads or Display ads depends on a number of factors, including search volume, brand awareness, and audience demographics. As a Display advertising agency, Reform Digital will work with you to tailor a marketing strategy using the perfect combination of Google’s many paid marketing strategies to produce real results. 

Advertising your products and services online with the Google Display Network requires a Google Ads account. You’ll also need to be clear about what you’re hoping to achieve and the strategies you will implement to get a return on your investment. 

Who is your target audience? What’s your budget? What do your ad assets look like? How are you going to track results?

Don’t have the answers to these questions? Fortunately, we do! Maximise your Google Display Network results by letting the team at Reform Digital do all the heavy lifting for you.

Google’s Display Network includes over 35 million websites and apps — a better question might be, what websites aren’t part of Google’s Display Network!

Websites in the network include reputable news outlets, blogs and other digital properties, providing an extensive list of potential ad placements for businesses that want to reach their target markets effectively. 

As a result, your business has access to key audiences no matter their interests, as well as the ability to attain valuable data used to understand how ads perform. 

Capitalising on the Google Display Network translates into higher website conversions and greater ROI figures, making GDN one of the most powerful tools businesses have when it comes to advertising performance.

The benefits of advertising on the Google Display Network are unparalleled, making it an essential addition to your paid marketing efforts.

One of the most significant advantages of the Display Network is the quality and reach of the sites your ads will be placed on. A Display campaign can reach people across countless websites and apps alongside high-profile Google-owned properties like YouTube and Gmail, putting your ads in front of countless genuine potential customers. 

Additionally, advertisers have access to powerful targeting and placement options, helping them increase their brand visibility and reach more customers. Through audience segmentation and detailed analytics, GDN allows you to gain valuable insights into how people engage with your ads.

Finally, Google Display ads can take the form of text, images, or even videos, giving you far more creative possibilities than traditional Search ads. Capture the attention of potential customers with branded advertisements that engage and inspire.

Google Display ads are a great way to cast a wide net across the internet and capture potential customer attention. Prices for Google Display Campaigns vary based on several factors, such as industry, competitor ad spend in the market and your target audience size. 

If you want to make sure that your ad budget goes far, then partnering with a Google Display marketing agency like Reform Digital to set up and manage your campaigns is a cost-effective solution.

The ever-evolving Google Ads platform provides you with access to powerful tools and features to adjust bids as necessary without breaking the bank, enabling businesses of all sizes to make their mark on the digital world with ease.

It’s one thing to set up a Google Display Marketing campaign; it’s another to successfully incorporate it alongside paid, organic and social marketing strategies. 

If you’re running campaigns across multiple channels — and you certainly should be — then you should tread carefully to ensure you are not cannibalising your results. Each channel should complement the other to maximise your return on investment.

With Google’s innovative and responsive platform, you can target only those who are likely to be interested in your business services or products. You’ll build brand awareness by displaying ads across millions of websites while making sure those ad dollars are being used efficiently with laser-focused targeting capabilities. 

All of this maximises visibility, gains more leads, and increases sales for your business. To benefit from these advantages — plus more — contact Reform Digital today.