YouTube Advertising

YouTube Advertising is an effective and creative way to reach your target audience. The platform allows businesses to go beyond traditional advertisements, using videos, imagery and interactive formats to communicate their message to users worldwide. 

With available targeting options like age, location and interest preferences, you can be confident your ads are being viewed by potential customers who care about your products and services.

As a platform with 1 billion active users every month, businesses should take advantage of the power of YouTube Advertising to maximise their marketing impact.

Google purchased YouTube all the way back in 2006, making YouTube Advertising an extension of its existing paid advertising platform.

Showing ads on YouTube, therefore, requires a Google Ads account, which the team at Reform Digital can take care of. You’ll also need assets, which can include video, image, and text, depending on the type of ad you’re running. From there, a campaign can be created and configured depending on your goals, budget, and target market. 

As an experienced YouTube advertising agency, Reform Digital can take the lead on every aspect of your YouTube Advertising campaign, from strategy to asset production, ensuring you stand out from the competition and see the return on investment you’re hoping to achieve.

Few advertising platforms offer quite the same ad format variety as YouTube Advertising. Depending on your goal, budget, and the preferences of your consumers, you might choose to try:

• Skippable in-stream ads: ads that can be skipped after 5 seconds.
• Non-skippable in-stream ads: ads that must be watched before a video can be viewed.
• Bumper ads: short 6-second ads that must be watched before a video can be viewed.
• In-feed video ads: appear in YouTube search results, YouTube watch next, and the YouTube home feed as a thumbnail with a headline and up to 2 lines of text.
• Masthead ads: appear at the top of the YouTube home page on the desktop, mobile, and TV platforms. Available on a reservation basis only.
• Responsive display ads: automatically adjust in size, display and format to fit available ad space. 

The benefit of working with an experienced YouTube marketing company like Reform Digital is that we can develop a tailored strategy based on the behaviour and preferences of your target audience, increasing the likelihood of engagement and return on investment.

With an estimated 5 billion YouTube videos being watched each and every day, the platform offers a significant opportunity to increase interest in your products and services. 

Given the many ad formats available, YouTube is a creative and proven way to improve your digital presence, which tends to correlate with increased sales. 

The biggest challenge is standing out amidst the crowd of competitors — which is why it makes sense to partner with a trusted YouTube marketing company like Reform Digital.

As with all paid marketing platforms, the cost of advertising on YouTube can vary depending on several factors.

YouTube is owned by Google, and their paid advertising models are very similar. Both are pay-per-click, meaning you will be charged in accordance with user actions — if someone clicks on or watches the whole of your ad, you can expect to pay. Other factors that determine YouTube Ads costs include the ad type, ad placement, and the competitiveness of your sector.

At Reform Digital, we work with businesses of all shapes and sizes to drive leads and increase conversions. Our team is all about getting you a return on your investment and can work with you to develop a budget that will help you see real results.