Case Studies
When Robot Specialist approached us, they had a solid product range but lacked a cohesive digital strategy. Our team identified an opportunity to unify their marketing efforts across multiple channels to drive sustained growth. We began with a comprehensive SEO overhaul to increase visibility for high-intent search terms, optimising both technical elements and on-page content. This laid the foundation for long-term organic traffic growth and a more authoritative online presence.
To accelerate lead generation and sales, we launched a targeted Google Ads and social media advertising campaign. Leveraging audience segmentation and product-specific messaging, we reached buyers at every stage of the funnel. In tandem, our email marketing strategy nurtured both new and returning customers, boosting lifetime value and reducing acquisition costs. These efforts were complemented by continuous conversion rate optimisation (CRO) across the site – from streamlined checkout processes to improved product page UX – ensuring more of their traffic turned into revenue.
The results spoke for themselves: Robot Specialist saw a substantial increase in revenue and a marked improvement in overall profitability. With a data-driven approach, we were able to reduce wasted ad spend, increase ROI, and help the brand scale sustainably. Robot Specialist is now not only more visible online but is also converting at a higher rate and building a loyal customer base.
%
Increase in e-commerce revenue
X
Blended Paid ROAS
%
Increase in Conversion Rate
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