AI Search SEO

AI SEO is the process of making your content discoverable in Google’s AI-powered search features, like AI Overviews. Unlike using AI tools to generate content, AI SEO focuses on how your pages are structured, written, and interconnected – so that Google’s AI recognises them as valuable, trustworthy sources to surface in results.

To optimise for AI Overviews, we create content that is factual, clearly structured, and aligned with search intent. This includes well-defined headings, concise answers, and internal linking that signals context – all factors Google’s AI relies on when summarising sources into its overview blocks. These elements help ensure your content is selected and summarised by Google’s AI.

No, you don’t need to rewrite your entire site for AI search. We assess which pages need better structure, clearer messaging, or stronger trust signals. Our goal is to enhance key areas without starting from scratch, prioritising what’s most likely to influence AI visibility.

AI SEO is not just for big brands. Smaller businesses can absolutely appear in AI search results – especially when they demonstrate topical authority, offer well-structured content, and align with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.

The difference between AI SEO and traditional SEO lies in how content is surfaced. Traditional SEO focuses on blue-link rankings, while AI SEO also considers how your content is summarised or cited in AI Overviews. The foundation is similar – but AI SEO demands clearer structure and more direct, authoritative answers.

We use a combination of AI search monitoring tools and strategic tracking methods to detect when your content appears in Overviews. While the tech is evolving, we know the signals Google’s AI relies on, and we optimise accordingly.

Yes – optimising for AI Overviews often improves traditional rankings as well. Structured content, clear answers, and authoritative internal links are all beneficial for both AI and organic results, making it a win-win for overall visibility.

AI SEO can absolutely help drive leads and sales. While AI visibility often starts at the top of the funnel, we ensure your content leads users through to conversion by mapping out full search journeys and aligning SEO with your business goals.

At Reform Digital, our copywriters craft SEO content that’s not just on-brand – it’s designed to be interpreted, indexed, and featured by Google’s AI