ChatGPT SEO

ChatGPT SEO is all about helping your content appear in responses generated by ChatGPT. It works by optimising your site’s structure, authority, and content quality, so that language models like ChatGPT recognise your brand as a trustworthy, expert source worth mentioning.

If your brand isn’t appearing in ChatGPT results, it’s likely due to gaps in authority, poor content structure, or outdated information. ChatGPT looks for credible, well-organised sources, and we help your content meet those benchmarks so your brand gets surfaced more often.

To get ChatGPT to cite your website, your content needs to be original, current, and structured in a way that language models can easily interpret. We optimise for the key signals that ChatGPT prioritises, including expert tone, brand mentions, and semantic clarity, to increase your chances of being referenced.

Yes, ChatGPT can use your website content in its answers, but only if that content is accessible, well-structured, and trustworthy. We ensure your pages are formatted and written in a way that increases the likelihood of being cited by AI tools.

While ChatGPT optimisation shares similarities with traditional SEO, it’s not the same. ChatGPT SEO places more emphasis on semantic relevance, brand authority, and answer-ready formatting – all tailored to how language models source and summarise information.

Yes, small businesses can absolutely be mentioned by ChatGPT. If your content demonstrates topical authority, relevance, and trustworthiness, there’s no reason your brand can’t appear alongside larger competitors in AI-generated answers.

ChatGPT SEO can help improve Google rankings because many of the same principles apply – like structured content, clear headings, and expert-level insights. Optimising for AI visibility often leads to stronger organic performance overall.

Reform Digital helps with ChatGPT optimisation by improving the specific signals that language models look for – including formatting, internal linking, brand visibility, and expert content. Our strategy is designed to get your brand recognised, trusted, and cited by AI.

Yes, you can track traffic from ChatGPT in GA4 — it typically appears as referral traffic. When a user clicks a link shared by ChatGPT, GA4 will often record the session with the source listed as chat.openai.com.