Link Building SEO

Backlinks are external links to your site that help improve your authority. With a comprehensive backlink strategy, you will be able to capitalise on audiences using websites relevant to your niche.

As one of the main ranking factors of Google, having backlinks to your sites helps improve domain authority and overall credibility. By having your service or collection pages consistently linked to relevant keywords and phrases on other sites, traction automatically improves. 

There are several metrics to keep in mind, specifically traffic, or ranking and keyword improvements. 

A good backlink is on a relevant website, links to your site using a relevant keyword or keyphrase and should exist on a page or article that is in the same realm as your services or products. For example, if you were to sell bike locks online, it would be irrelevant to have your link on a website about information technology. Ideally, you’d want your backlink to be relevant to bike locks. A good website would be one related to outdoor sports or riding two-wheelers.

Ultimately, this will all depend on the size of your website and your backlinking strategy. To learn more about how many backlinks you need, feel free to check out our SEO services page. 

Our link building strategy is transparent, tailored, and focused on relevance. We never use spammy directories or black-hat tactics. You see every link when it goes live, and we align them with your site’s structure and goals.

Yes! We offer link building services across Australia and beyond. Whether you’re targeting local SEO or national growth, we tailor your backlink strategy to match your audience and competition.

Yes! When done correctly. We use risk-averse, Google-compliant strategies that avoid shortcuts and build sustainable authority over time.