Kiva Wellness

At Kiva Wellness, innovative technology meets meaningful support. With products that empower individuals to take control of their wellness and recovery at home, Kiva Wellness is a leader in healthcare. Say goodbye to expensive spas, pilates studios, and the hassle of scheduling conflicting classes and appointments. Realign your routine and your space to enjoy the ongoing benefits of wellness and recovery from the comfort of your own environment.

Kiva Wellness and Reform Digital have collaborated successfully in the past. Previously working with the Reform team on a different domain, the client re-engaged our services when starting up this new venture under a new brand name. The client utilised SEO and Google Ads to scale their ANZ market presence. 

The client wanted to see: 

1. Overall growth in revenue
2. Ad spend monitored and scaled with company growth
3. New products and campaigns added while maintaining and growing ROAS

SEO 

With a brand new domain, starting the campaign with the correct SEO implementation was essential. Our key focus was on ranking factors. Extensive keyword research and planning were undertaken to target the right areas for growth. 

As the campaign progressed over the past 12 months, rankings began to populate the first page of Google with several first positions for high-traffic keywords. This drove organic traffic revenue up every month. 

Over the past 12 months, organic revenue alone has increased by over 160%. Our work with Kiva Wellness shows us that there is immense overall value in growing a business with SEO as a foundation. Your SEO efforts reap long-term rewards – not just for your online presence, but for branding and authority in the market as well. 

Google Ads

Implementing a mixture of search and performance max campaigns, Kiva has grown targeting and ad spend gradually while maintaining, if not growing, ROAS month-on-month for the past year. 

Maintaining a shopping feed has proven to be very successful. Paid advertising in collaboration with other channels has been a perfect bottom-of-funnel approach. Through extensive geographical analysis of popular areas around Australia, perfecting the area targeting higher-income suburbs in the Gold Coast has been very lucrative.