If you’re sleeping on Search Engine Optimisation (SEO), you’re likely sleeping on clicks, impressions, and conversions – it’s that simple.
In a digitally driven market, standing out can be challenging, especially for lead generation (lead gen) businesses. The competition is fierce, and we hate to break it to you, but old methods of reaching your audience don’t cut it anymore. That’s where the power of SEO comes into play.
It’s essential to adapt and evolve with the rapidly changing landscape your business is operating in. SEO is no longer an optional extra, but a crucial component of any successful online strategy – and businesses that ignore this risk falling behind their competition.
What is SEO?
SEO is the practice of optimising your website and online content so that search engines (like Google) can easily find it and rank it higher in search results. Keywords, which are the terms and phrases your potential customers might use to find services like yours, are a fundamental aspect of SEO.
But it doesn’t stop there. The not-so-secret recipe for quality SEO content, Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) is used by search engines to rank your website. A well-crafted SEO strategy includes multiple components such as keyword optimisation, link-building, and producing high-quality content that establishes your E-E-A-T.
It’s important to remember that the world of SEO is always changing. Algorithm updates, new search trends, the presence and evolution of artificial intelligence (AI), and customer behaviour changes mean that a static, set-it-and-forget-it approach simply won’t work. It’s imperative to continuously monitor and adapt your content to maintain and improve your search rankings. So, if you’re not consistently auditing your SEO strategy, you’re essentially wasting money.
Why is SEO Important for Lead Gen?
SEO isn’t just a buzzword; it’s a necessity, especially for lead gen businesses. These businesses are in the business of driving qualified leads to their clients, but how can they attract these leads for themselves? That’s where SEO comes in.
A strong SEO strategy increases your website’s visibility on search engines, making it easier for potential clients to find you when they’re actively searching for services you offer. More visibility means more website traffic, and in the realm of lead generation, this translates to more potential leads. SEO also builds credibility and trust, two key ingredients in converting leads into paying clients.
How Can You Bring the Right Customers in and Nurture the Right Leads Through SEO?
SEO isn’t only about getting people to visit your website, but getting the right people to visit your website. Using keyword research tools, SEO specialists identify what your target audience is searching for, and then create content that addresses those specific needs or queries. For example, if you were a B2B digital marketing agency, like us, you could focus on keywords like “B2B marketing agency” or “digital marketing for B2B.” See what we did there?
Once these potential leads land on your site, quality content can nurture them by providing value and building a relationship. Strong calls-to-action, clear navigation, and a straightforward user experience further guide these potential clients through the sales funnel.
What Kind of Technical SEO Does a Lead Gen Website Need?
Meet the backbone of your website: Technical SEO. Technical SEO can significantly impact your search ranking. For a lead generation website, technical aspects like mobile-friendliness, fast loading times, a secure and accessible website (SSL/HTTPS), and an XML sitemap can help search engines crawl and index your website well.
Schema markup is another useful tool; it helps search engines understand the context of your content, improving the likelihood that you’ll rank for relevant queries. Additionally, localised SEO techniques, like geo-targeting, can help if you’re a lead gen business.
What Kind of SEO Copy Does a Lead Gen Website Need?
One word: Quality. When it comes to SEO copy, quality trumps quantity. The content should not only be keyword-rich (without stuffing), but also valuable and informative for the reader. Remember, E-E-A-T is everything.
For lead gen businesses, content like how-to articles and industry insight pieces can establish you as an authority amongst your competitors. This, in turn, builds trust (with both search engines and your audience) and encourages conversions.
Long-tail keywords should also be integrated naturally into your content to capture more specific queries. These often have lower search volumes but higher conversion rates, which is gold for any lead gen business.
How Can Reform Digital Help?
The true beauty of a well-executed SEO strategy lies in its ability to work like a well-oiled machine. Each component, from keyword optimisation to high-quality content and technical adjustments, complements the other. This creates a synergistic effect that not only boosts your rankings but also improves the user experience and conversion rates. With the right expertise, you can turn SEO from a tactic into a comprehensive strategy that drives meaningful business results.
At Reform Digital, we live and breathe SEO, specialising in tailored strategies for lead generation clients. Our comprehensive services cover everything from keyword research to technical SEO and content creation – with a fleet of SEO copywriters and specialists on our team.
Ultimately, we help you attract the right customers and nurture them through insightful, value-driven content, boosting your visibility and credibility. Contact us today for a free site review.
