When it comes to business, a quality product is extremely important. But what’s the point of a product you’ve poured your heart and soul into if it’s not being marketed correctly, let alone showing up on Google?
Mastering the Google algorithm to show up on the search engine results page (SERP) is an art not to be taken lightly. If your website pages aren’t optimised correctly, nor are your Google ads, your website will remain in the dark and out of the spotlight.
Luckily, not all hope is lost. If you’re struggling to make your website appear on Google, we’re here to help. Here’s what you can do to boost your traffic and get those sales rolling in.
Understanding SEO
SEO stands for search engine optimisation, and it’s the bread and butter for organically ranking in SERPs. If your website has a poor structure or layout and doesn’t contain quality content, the chances of it getting onto that first page on Google are extremely slim.
There is plenty of competition online, making it crucial to optimise every aspect of your website. This includes conducting thorough keyword research to understand what your target audience is searching for and optimising your website’s content to match these queries. It’s not just about stuffing keywords but creating valuable, relevant content that satisfies user intent.
Additionally, technical SEO plays a crucial role in improving website performance. This involves enhancing site speed, ensuring mobile-friendliness, and securing proper indexing by search engines. Backlinks from reputable sites also boost your site’s authority, signalling to Google that your website is a credible source of information.
Exploring PPC Advertising
PPC, short for pay-per-click, is a form of online advertising where businesses pay a fee each time one of their ads is clicked. This model allows for direct targeting of potential customers who are actively searching for products or services similar to what your business offers. By placing ads in prominent positions on search engine results pages and other websites, PPC campaigns provide immediate visibility and can quickly drive traffic and leads.
PPC advertising is very customisable, so you can tailor your campaigns and advertising styles to suit your brand and its needs. There are numerous types of pay-per-click advertising styles and formats you can do, including:
You need to analyse your target audience to find out which method of paid search advertising works best for your brand, as no form of advertising will work the same for two separate companies.
How SEO and PPC Complement Each Other
Despite SEO being organic search and PPC being paid marketing, both work together in harmony to maximise your business’s potential sales and revenue. In fact, SEO is responsible for influencing PPC campaign structure.
Quality SEO helps to boost your pay-per-click advertising, ensuring all your pages are accurate in their title tags, copy, and are optimised to their full potential. It helps make automation and text-based headlines, descriptions, and images remain accurate and in line with the ads showing and leads to relevant landing pages. Dynamic ads’ content is optimised for quality PPC, which can lead to which can lead to higher click-through rates and improved ad performance. This synergy also extends to keyword strategy, where SEO insights on high-performing organic keywords can inform PPC bidding strategies, leading to a more cohesive online presence.
Consistent messaging and branding across both SEO and PPC efforts strengthen your company’s credibility and trustworthiness in the eyes of consumers. A strong SEO foundation enhances the effectiveness of PPC ads, as it contributes to a better user experience and higher conversion rates. By leveraging the strengths of both, businesses can cover more digital ground, ensuring they are visible at every stage of the customer journey, from awareness to consideration to decision. This integrated approach maximises online visibility, drives traffic, and, ultimately, boosts the bottom line.
Our Agency’s Approach to SEO and PPC
At Reform Digital, we don’t believe in a single-pronged approach to marketing. Why only invest in one channel when you can enjoy the benefits of many more?
We are a full-service digital marketing agency that strives to bring our clients growth and revenue through intricate, sound marketing strategies. Our SEO and paid ads teams, as well as our strategists, work closely together to establish a comprehensive plan to ensure your ad campaigns are set up for success.
Want to learn more about how we can help your business? Contact us today and receive a free site review! We can’t wait to hear from you.
