Google Ads

Google Ads is a pay-per-click marketing strategy, which means you pay every time someone clicks on your ad. PPC differs from SEO, which is an organic strategy and focuses on improving your overall online presence.

Google Ads works by connecting advertisers with users based on keywords, topics, demographics, interests, and other criteria. The platform enables businesses to set a budget and provides comprehensive data so campaign performance can be tracked. 

With all these features combined, Google Ads is an indispensable tool for any business looking to increase brand awareness or drive sales online.

With Google occupying a significant portion of the search engine market share, it makes sense that Google Ads is one of the most popular PPC marketing tools.

Google’s platform is unparalleled; it provides a rich amount of data and the flexibility to tailor campaigns on the go. With an ever-growing pool of potential customers to target, no marketing strategy is complete without it.

The key to improving your online presence and growing your business is choosing the right digital marketing platform. Given the fact that Google is by far the most popular search engine in the world, Google Ads are an excellent strategy for the vast majority of businesses. 

The experienced Google Ads management team at Reform Digital will be able to provide you with a tailored strategy based on your company size and industry, which may or may not include the recommendation to try Google Ads.

Google Ads is an excellent platform to generate leads — providing you know what you’re doing. With so many factors affecting the ability of your ads to reach your target audience, it makes sense to partner with an Adwords agency that can fine-tune the entire process to ensure success. 

Running a marketing campaign that successfully reaches your target audience is one thing; it’s another challenge entirely to have potential customers convert.

The quality of your landing page — the first page your visitors see after clicking on your ad — will also have a significant impact on your ability to generate sales.

As a business owner, you don’t necessarily have time to be considering these factors. Trust in Reform Digital to take care of every aspect of your PPC campaign management, from structure to budgeting.

The answer to this question varies widely depending on your industry, the types of ads you are running, and even the time of day and year. 

At Reform Digital, we work with businesses of all scales and sizes to help kick digital goals. We understand that running a company can be a costly endeavour, but we believe that paid marketing strategies, like Google Ads, will help increase your revenue and offer an excellent return on investment. 

Our experience enables us to develop budgets that take into account every factor to ensure positive results. We’re flexible and constantly optimising our efforts to reflect the changing behaviour of consumers and the nature of the industry.

Given the nature of Google Ads — that you pay for an advertisement every time it is clicked — many people wonder whether they will have to pay if competitors engage in underhand tactics. This practice is known as click fraud.

The good news is that Google has systems in place to reduce the frequency of click fraud. The search engine has the ability to identify invalid clicks and impressions and remove them from your account data, meaning they don’t affect your conversion rate, and you don’t have to pay. Google also offers the option to submit a Click Quality Form if your Google Ads management team identify suspicious activity on an account.

One of the reasons Google Ads is so popular is because it provides users with a wealth of data to make informed decisions about their campaigns. 

Measuring the success of a Google Ads campaign starts by having clear goals in mind. Having an objective not only helps with the actual process of setting up a campaign but provides you with a touchpoint to refer back to. You might want to drive more traffic to your website or encourage potential customers to provide their contact information.

Tracking statistics like clicks, impressions, reach, frequency, click-through rate, conversions, and return on investment can help determine how successful a Google Ads campaign has been.

We know that jargon-filled language can be confusing and alienating, particularly if you don’t have much experience in digital marketing. Our Google Ads services team prioritises clear communication and can work with you to ensure you understand how your campaign is performing.

There are multiple types of Google Ads campaigns, and it’s critical to choose the right one if you are to reach your target audience.

• Search campaigns: text ads featured on search results pages
• Display campaigns: image ads on websites, apps, and digital platforms
• Video campaigns: video-based ads that appear on YouTube
• App campaigns: help you promote your app and find new users
• Local campaigns: help to bring customers to your physical store
• Smart campaigns: automate campaigns for ease of use and a strong return on investment
• Shopping campaigns or Performance Max with Merchant Centre: automated optimisation of your campaigns based on a specific goal

Working with Reform Digital takes the stress out of this type of decision — simply trust in our expert team and wait for the results to roll in.