Social Advertising

Social media marketing utilises the variety of social media platforms we have at our fingertips as a marketing tool. The use of social media allows brands to connect with their audience in a fun and engaging way, along with establishing a solid, distinct brand voice. Social media has become an accepted part of everyday life and is a popular way of communicating, sharing content and discovering new products or trends. It’s the way forward. If you’re sleeping on social media marketing, you’re sleeping on sales.

Social advertising takes many forms, including posting engaging content on a brand’s social media profiles, running social media ads, and collaborating with social media influencers to promote products or services. The goal is to increase brand awareness, drive website traffic, and ultimately generate leads and sales. It’s an ever-evolving field, and brands need to understand their audience deeply, along with their desires and needs. This is where a social media advertising agency like Reform Digital can help.

In the digital age, it’s essential to use social media to your advantage. There are so many benefits to advertising on social media, especially for small businesses. Some strengths of using social media ads include:

Cost-Effective

Small businesses don’t have the same enormous budgets to blow on pricey advertising routes such as television or print media, which is why social media is such a great solution. Whether you advertise organically or boost select posts, the costs are far cheaper than traditional methods.

Improved Targeting and Engagement

Social media platforms have advanced targeting capabilities, using algorithms that show posts to people who actually want to see them. Since you can target potential customers precisely and accurately, you can get more bang for your buck with social media ads.

Social media also provides an easy and direct way to engage with customers, respond to queries, and build relationships. This can help to create a positive impression of your business and encourage repeat business.

If you’re investing time into social media marketing, you don’t want your efforts to go to waste. This is why you need a social media ad agency to help you with an effective strategy. We want to help your business succeed, so here are our tips on the essentials of a solid social strategy.

Set Goals

First and foremost, you need to establish clear goals. Do you want to generate more website traffic? Drive more sales? Build brand awareness? Make sure these goals are defined and measurable.

Understand Your Audience

It’s equally important to know your audience. Understanding their demographic, interests, wants, and needs will be a defining factor in boosting sales. Get to know their social media behaviour, and use that information to help craft your social media marketing strategy.

Have a Content Strategy

Most importantly, create an engaging social media content strategy to pique users’ interest. And don’t be afraid to get creative! Creative social media ads are more memorable and effective.

The platform you choose to focus your advertising and attention on will heavily depend on your business. Are you a B2B business whose mission is recruiting people for their dream jobs? Then LinkedIn is the optimal choice for you. What about an aesthetic, dreamy jewellery brand? Pinterest and Instagram may be your secret weapon. At Reform Digital, our social media advertising services include:

• Facebook
• Instagram
• Pinterest
• TikTok
• LinkedIn

Reform Digital has offices in Melbourne, Gold Coast, and Sydney, wherein we have a team of experienced social media marketing professionals dedicated to helping you achieve your goals. While you can come and visit us in these locations, we offer our services to businesses Australia-wide. 

Is your business international, and you’d still like to work with our social media ad agency? No worries, we also work with international brands!

Social media ads and email marketing work together to create a more comprehensive and effective digital marketing strategy. By cross-promoting, retargeting, and using custom audiences, you can integrate these two channels and reach a wider target demographic. 

For example, you can use social media to promote your email newsletter and encourage followers to subscribe or create a custom audience on social media using your email list. By using both channels together, you can increase engagement and drive more conversions, ultimately improving your business’s online presence and profitability.

The best types of content for social media advertising include video content and visual content such as images, infographics, trendy videos and GIFs. These types of content are engaging, attention-grabbing, and can effectively promote your brand without boring your audience or overloading them with information. However, the most effective type of content varies depending on the product category or niche. So, it’s best to work with a social media advertising agency to understand how best to use these platforms to your advantage.

To create compelling and engaging social media ads, it’s important to know your target audience and create content that resonates with them. Visual content like high-quality images and videos can help grab your audience’s attention. Be concise with your messaging, using clear headlines and succinct messaging to convey your message quickly. Authenticity is important in social media advertising, so don’t be afraid to show your brand personality and showcase what makes it unique. Finally, testing and refining your content is essential to ensure it effectively achieves your objectives.

If you need help measuring the effectiveness of your social media ads, Reform Digital can provide expertise and tools to track and analyse your ad metrics. We can help you identify which ads resonate with your audience and which ones need improvement, and use this data to refine your social media ad creative and achieve your business goals. By working with Reform Digital, you can gain valuable insights into your ad performance and make data-driven decisions to optimise your social media advertising strategy.

At Reform Digital, we offer a range of services to help you create engaging content for your social media platforms. Our team of experts can help you create high-quality creative, images, videos, and text-based posts that resonate with your target audience and promote your brand effectively. We work closely with you to understand your business goals and create a content strategy that aligns with your objectives. With our leading social media advertising services, we can help you to create compelling and effective social media content that engages your audience and drives conversions for your business.