If you’ve ever, you know, browsed the internet, you’ve no doubt encountered a display ad. These visually engaging ads are woven into the very fabric of the digital environment, making them inevitable touchpoints for consumers and must-have tools for businesses of all sorts.
And Google Display takes this to another level. It’s more than just eye-catching ads; it’s a powerful, flexible platform that uses advanced artificial intelligence (AI) to help businesses capture attention, build brand loyalty, target likely customers, and drive conversions.
Google Display isn’t just any other advertising platform. Google is one of the main powerhouses of the digital world, and the real kicker is that Display has the ability to reach people across 35 million websites and apps, offering businesses unprecedented scale and strategic visibility. This isn’t just about making your brand seen, but making it memorable, too.
Google Display’s precise targeting and robust analytics tools transforms it from an option to a strategic imperative – for any business serious about its digital footprint, that is. Obsessed with everything digital, our team can’t stress enough how much more than a few pretty banner ads a Google Display campaign really is.
So let’s unpack what makes Google Display uniquely indispensable, and how you can harness its power to achieve your wildest digital dreams.
What is Google Display?
You know those ads that seem to follow you around as you scroll through articles, read your emails, or embark on a YouTube binge? Those ads are most likely run on the Google Display network. But Google Display is way more than just a treat for the eyes. It’s a force of advanced features and smart tech, built to boost your business.
Google has recently combined the flexibility of standard Display campaigns with the AI of Smart Display campaigns. What you get is a feature-rich, automated tool that works smarter, not harder. Trust us, it’s not just another ad platform, it’s a marketing playground with potential.
How is it Different From Search or Google Ads?
Google Search or Ads are all about that exact moment when someone is looking for what you offer. Google Display, on the other hand, is the scenic route full of welcomed photo-worthy pit stops.
Visually more appealing than Search Ads and Shopping Ads, Display Ads grab your attention as you’re browsing your favourite websites or checking your inbox. While Search Ads answer the question, “How can I help you?” as you’re actively seeking something, Display Ads are the billboards you pass on your digital road trip, subtly nudging and reminding you, “Hey, remember this cool thing?”
Through this more indirect approach, Google Display proves its aesthetic edge over its more text-focused counterparts. Display’s role as a visually engaging touchpoint in a user’s journey is something any and all businesses looking for a place in the digital space should be all over.
What Kind of Businesses Is Google Display Right For?
From e-commerce-focused retailers to lead gen service providers, Google Display is a one-size-fits-all kind of deal.
With the ability to show up across millions of websites and apps worldwide, your potential reach is enormous. Google Display allows you to create campaigns designed around your unique business goals, no matter if your objective is to drive sales, generate leads, or build brand awareness. Basically, if you’re a business with an audience that uses the internet (so, pretty much everyone), Google Display is your new go-to.
How to Set it Up
Setting up Google Display is easy, and honestly, pretty fun (at least we think so).
You start by entering the building blocks of your ad, like headlines, images, and logos. Google’s AI takes over from there, optimising within days and selecting the best combo of assets to make your campaign shine. As you create your campaign, Google gives you real-time notifications on how to improve performance. It’s like having a marketing guru peering over your shoulder, except less creepy.
But if you’d rather focus on running your business than tinkering with ad campaigns, that’s where a Google Display advertising agency comes into play. Agencies like us can help you with every step of your Google Display campaign. From setting it up to fine-tuning based on metrics and planning next steps to maximise results when they start rolling in – we make sure you get the most bang for your buck.
How to Track Performance
Once your campaign is live and kicking, tracking its performance is straightforward. The Display campaign asset report is where you’ll find example ads and performance data. You can view how Google has graded each asset’s ability to produce conversions. This is super useful for figuring out what’s working and what needs a little TLC.
When even this sounds a bit too techy, or you simply don’t have the time to check metrics across platforms (we get it, that’s why we’re here!), a display advertising agency is the way to go.
How Reform Digital Can Help
If you’ve made it this far, you’re obviously serious about taking your digital marketing game to the next level. And that’s where we come in. Here at Reform Digital, we specialise in strategy and love diving into the nitty-gritty of all campaigns we run. Whether it’s in Pay Per Click Management, crafting SEO copy, Social Advertising or other avenues, we live and breathe digital.
If Google Display sounds like the missing piece in your marketing puzzle, give us a shout. We’re more than ready to help you make the most of this dynamic ad platform.
