Email Marketing

Email marketing is an incredibly powerful tool used by businesses that can target their highest-value and most engaged customers to promote products and drive conversions. Or it can be used to target unengaged customers to try and win them back. It is a sophisticated marketing technique that utilises personalised emails to reach out to potential customers with relevant promotions, discounts, product information and more. By using email marketing, businesses can effectively boost their sales and build relationships with their target audiences.

At Reform Digital, we work with a range of email marketing platforms to deliver exceptional results for our clients. Our team is well-versed in a variety of email marketing software, including Klaviyo, Active Campaign, Mailchimp, and Pardot Salesforce. We understand that each platform has its unique features and capabilities, which is why we work with our clients to identify the best platform for their specific needs and objectives. 

Whether it’s automating email campaigns or designing custom templates, we have the expertise to deliver effective and personalised email marketing solutions that drive results. By partnering with Reform Digital, clients can expect a data-driven approach and a deep understanding of the nuances of each platform, ensuring that they get the most out of their email marketing efforts.

Growing your email subscriber list begins with having a clear goal in mind. Once you have determined what you are looking to achieve, it’s important to create compelling content that will encourage people to sign up for your emails. This could include anything from guest blogs, videos, or podcasts to participating in webinars or running competitions on social media. Additionally, many businesses also offer incentives such as discounts and freebies when you sign up for their newsletters. 

Growing an email subscriber list can also be done with the use of certain marketing tools. Tools include sign-up form pop-ups, embedded forms, paid ads directing to sign up and site traffic ‘to view’ pop-ups. 

Finally, ensure that you are utilising the power of social media and to align all of your marketing – share links to sign up. Give people the option to input their email in order to gain access to exclusive content. By providing customers with value in exchange for their email, you’re far more likely to grow your mailing list.

Email open rates are a common metric that businesses focus on to determine the effectiveness of their email messaging and the engagement level of their email lists. Email open rate is simply the percentage of emails that were opened out of all emails sent. 

Generally, a good email open rate is considered to be around 30%. Having a very low email open rate can be an issue as it causes emails from your address to be seen as spam and can lead to them going straight to junk folders if left unchecked.

An equally if not more important metric is your email’s click-through rate (CTR). This is how many people opened your email and then clicked on a hyperlink or call to action (CTA) within your email. After all, having a high open rate is helpful, but it isn’t as helpful as having customers actually click and engage with the email’s contents.

There are a variety of actions that can be taken to improve email open rates. Often a low open rate is indicative of poor email timing, an old and unengaged list, or poor subject line choice, email size and low domain authority. Improving any of these factors can have a very positive effect on the open rate of your emails.

The email marketing team at Reform Digital are able to help business to refine many of the finer points of email marketing, so that business can deliver a better message to a better audience of customers. 

Email segmentation is an important tool in the arsenal of any email marketer. Segmentation is the practice of dividing up your mailing list into smaller groups of people. These groups are usually defined by specific factors that help to identify and group them with others of the same segment. By doing this, our team can better target those groups with messaging and offers that is more relevant to them. 

As an example, if there was a group of your subscribers that were based in Melbourne, we could create an email that has a CTA aimed specifically at Melbournians. This would create a greater sense of personalisation in the message and generally leads to higher email open rates. You can go further than this and even split people into lists based on what part of your website they interacted with. 

Did they pick any products for their cart? Maybe you can target these customers to re-engage them. Did they check out your about page? You can send these customers an informational email about your business and how it can help them. Email segmentation allows businesses to create highly targeted campaigns that lead to better engagement and, ultimately, more sales.

An email marketing package from Reform Digital will include a range of services, including research and analysis, content creation, segmentation, testing, delivery and reporting. We also offer additional services, such as A/B testing, to help ensure that your campaigns perform at their maximum potential. 

Our team work with you to determine the overall goals for the campaign and use a wide array of different strategies and tactics to achieve them. Whether it’s designing beautiful emails or setting up automated drip campaigns – we can do it all! Additionally, our team will provide detailed reports after each campaign is completed so that you can measure your success.

Email marketing can be used to supplement and enhance your Google Ads campaigns. By providing additional relevant content and offers to those who have already interacted with your ads, you can increase their engagement and get more conversions from your audience. Additionally, Google ads are great for re-engaging customers who may have interacted with your emails in the past but are yet to purchase something.

One of the biggest challenges associated with social advertising is ensuring that your ads are being put in front of the right people. If you’re not showing ads to the right audience, then what’s the point? This is where email marketing can help. 

By giving your email marketing list to your social campaigns, you can help to target those same customers with social ads as well. Evidence suggests that people often need to see your product seven times or more before they buy. Tying email marketing to social advertising is one of the best ways of helping that process along.

Emails marketing can greatly help the SEO performance of your website by helping to drive traffic towards it. The type of traffic that ends up on your site from emails is good for improving the search authority and overall ranking performance of your website. In other words, email marketing is a great tool for helping all of your marketing channels.