Offroad Industries

Offroad industries has over a decade of experience in sourcing outstanding overseas automotive accessories for its Australian customers, has never wavered from its core value of offering products that enhance the endurance, safety and appearance of vehicles.

Offroad Industries had a decent name in the industry, but leveraging paid advertising would allow them to reinvest their returns back into brand awareness to build this up even further.

Reform digital was originally tasked with improving social ad results and eventually after producing a 44% increase in social ad revenue, we were asked to improve overall brand awareness and produce similar returns on Google Ads and SEO.

Part #1 – The initial contract with Offroad Industries was to transform their social ads campaigns. Due to the large range of products available on the website, a carousel ad was made to deliver dynamic retargetting ads along with a couple of conversions campaigns to hit the bottom of funnel audience immediately and produce a positive ROAS.

Part #2 – Multi-Channel campaign including SEO, Google Ads, CRO and Social Ads.

SEO was a blank canvas that required initial keyword research, some technical fixes on the Shopify store development, On Page optimisations and improving the existing off page authority to produce top notch results.

Google Ads required merchant feed optimisations for Google Shopping, breaking the shopping campaigns out into high performing products and updating the existing Dynamic Search Ads to a proper segmented Search Campaign.