Goldsmiths Lawyers

Goldsmiths Lawyers is a prominent boutique law firm in Melbourne for over sixty years. They pride themselves on delivering superior client outcomes through open communication and a client-first philosophy.

This means forming strong relationships with clients and placing an emphasis on building long-term relationships. Their tailored legal services and client-first approach have cemented Goldsmiths Lawyers as a leading law firm in Victoria.

Working with Goldsmiths Lawyers presented a unique opportunity to build an SEO and Paid Ads strategy from the ground up. The legal SEO space is a highly competitive market, with paid marketing being an expensive venture. We needed a strategy that maximised their ROI and allowed paid and organic marketing to work off each other. 

The Goldsmiths Lawyers website was quite basic and lacking in detailed content. Along with this, it faced high competition from established firms. The Goldsmiths team had previous negative experiences with paid advertising and was hesitant to invest in it again. Our team navigated the expensive landscape of legal sector advertising with a limited budget and no historical data.

Our SEO strategy focused on creating detailed service pages and long-form content to highlight Goldsmith Lawyers’ expertise in various legal areas. Our in-house copywriting team addressed the specific requirements of crafting accurate, authoritative legal content under Google’s YMYL guidelines. These guidelines are crucial for content that impacts a person’s financial well-being or health, requiring a high level of precision and knowledge of legal nuances.

Despite starting with a modest PPC budget of $250 per day and overcoming the client’s initial reservations about ad spending due to past negative experiences, our approach aimed at making the most of the available resources. Goldsmiths’ paid marketing strategy employs geo-targeting to focus on Victoria, enhancing ad efficiency. Their ads highlight customer testimonials and unique benefits, using ad extensions for greater visibility. 

This investment in an integrated campaign showed long-term gains for the Goldsmiths team. It gave them a boost of confidence in the value of investing in the power of multichannel marketing. SEO and PPC for the win!