Aquadash

Aquadash was launched and is operated by Cindy, a mum who knows all too well how difficult it can be trying to keep kids warm and comfortable after swimming while also protecting car seats from water damage.

From swim lessons to beach trips, it can seem like the challenge of post-swim chill and wet car upholstery never ends. Cindy was motivated to create a practical, cosy solution for after-swim comfort, and thus, the AquaDash swim parka was born. 

The AquaDash swim parka is a functional, versatile and sustainable garment that keeps swimmers warm and dry, thanks to its unique design improving upon the traditional hooded towel. It can be used to wrap up after swimming, worn to and from the pool, and is now made with eco-friendly materials for the ultimate environmentally conscious swimming product.

The company’s reach has since expanded from Australian swim schools to the USA market. AquaDash products are created by a swimmer parent for swimmer parents and have proven to be immensely popular since their release.

Aquadash partnered with Reform Digital with a couple of simple goals in mind – increasing revenue and store traffic. 

An audit of Aquadash’s PPC campaigns revealed that there was a great opportunity to scale the business from a paid advertising perspective.

Whilst the existing campaigns on the account performed decently well, there were numerous opportunities for improvements to bring on a better ROI and start scaling revenue. Read more about our Google Ads strategy.  

Implementing an innovative combination of PMAX and search campaigns, Reform Digital helped Aquadash hone in on its target audience and tap into previously undiscovered markets. We expanded into local markets in Australia with our e-commerce expertise and targeted ads strategy, giving them the store traffic they were aiming for. 

By slowly scaling ad spend and targeting the right audiences, Aquadash has seen significant improvements in ROAS as well as overall revenue through PPC advertising. The results speak for themselves, with a 132% increase in ROAS in their peak season compared to the previous year, and an equally impressive revenue to show for it.