Local SEO

Basically, local SEO is a type of search engine optimisation that focuses on improving your business’s visibility in local search results. When someone searches for a product or service in their local area, Google and other search engines display results that are most relevant to their location. Local SEO helps you rank for these! Local and e-commerce SEO work hand-in-hand! E-commerce SEO efforts can boost your product categories, while local SEO brings relevant visibility to your website. Local SEO is all about that customer journey. People in your community will interact with your website for a number of reasons — whether it’s shopping, browsing, or just looking for information. Local SEO prepares your website for this!

Local SEO helps your business appear in these results by optimising your website and online presence to target local keywords and phrases.

So, what does that entail? Well, it starts with creating and optimising your website so that you drive local but high-intent traffic. You also need to make sure your website is optimised for local search terms, including your business’s location and service areas. If you have a brick-and-mortar store, you could benefit from local SEO! By improving site quality and content, and providing all the important information about your business, like your address, phone number, hours of operation, and more, your audiences will land on your website when they search for your product and will know how to reach you. 

Another important aspect of local SEO is building local citations, which are mentions of your business’s name, address, and phone number on your and other websites. This can be done through content optimisation, CRO and relevant link building. This helps Google verify your business’s location and authority in your local area.

At Reform Digital, we specialise in helping businesses optimise their local SEO strategy to attract more customers in their local area. Our team of experts can provide a range of services, including local keyword research, citation building, and ongoing reporting and analysis. So if you’re looking to boost your business’s visibility in local search results, we’ve got you covered!

Small businesses are so often at a disadvantage when it comes to SEO, but this doesn’t have to be the case. SEO for small businesses is just as important as SEO for large businesses, if not more so. That’s why local SEO services are so invaluable for small businesses – they enable them to rise above the competition and have their presence felt in an increasingly crowded internet space by only targeting their audience. SEO is no longer a luxury; it’s a necessity that affects every single business in one way or another. Don’t let your small business suffer without SEO any longer – embrace local SEO services today!

SEO for small businesses can be a great way to ensure the visibility of your business online and is essential to grab the attention of local customers in the vicinity at any given time. Local SEO services help companies establish themselves in such a way that they can easily rank higher than their competitors on search engine results pages. This means that customers are more likely to discover you organically, winding up spending much less of your hard-earned budget on ad campaigns. Reform Digital can help you access all this localised digital marketing power with little to no effort. Get in touch with our team to learn more!

Here at Reform Digital, we know that local SEO is crucial for small businesses that want to compete in today’s digital marketplace. But don’t just take our word for it — here’s why you should focus on local SEO:

• Let your customers find you – Local SEO helps small businesses connect with customers in their local and surrounding areas, who are more likely to convert into paying customers. It’s also a cost-effective way to market your business, as you’re targeting a specific audience and only paying for relevant clicks.

• Be visible in Google’s Local Pack – Local SEO services can help small businesses appear in Google’s Local Pack — that’s the 3-5 businesses that appear at the top of search results when someone searches for a local business. That means more visibility and more opportunities for customers to find and choose your business.

• Stand out from the competition – Local SEO services are particularly important for small businesses that serve a specific geographic area. By optimising your website and online presence for local search terms, you can attract customers who are looking for businesses like yours in your area and make a niche for your business. By standing out from the crowd, local SEO helps your customers choose you!

Local SEO is designed to attract customers who are searching for products or services in their local area. These might be people who are looking for a specific type of business or service in their community, or who are interested in finding a local business to support. Local SEO can also attract tourists or visitors who are looking for businesses or attractions in a particular location.

For example, if you run a local bakery, optimising your website and online presence for local search terms can help attract customers who are searching for “bakery near me” or “best cakes in [your city]”. Or if you run a local attraction like a museum or park, local SEO can help you attract visitors who are searching for things to do in your area.

At Reform Digital, we believe that local SEO is a powerful tool for attracting the right customers to your business – those who are most likely to convert into paying customers and become long-term supporters of your brand. By optimising your online presence for local search terms, you can ensure that your business is visible and easily accessible to the people who matter most – your local community.

In fact, SEO can be particularly effective for small businesses looking to compete in today’s digital marketplace. By optimising your website and online presence for relevant search terms, you can attract more qualified leads and drive more organic traffic to your site. This can help you stand out from the competition and increase your visibility in search results.

One of the key advantages of SEO for small businesses is that it’s a cost-effective way to market your business. Unlike paid advertising, where you pay per click, SEO is a long-term investment in your website that can scale up with your business. And it can seamlessly support your other paid marketing efforts, ultimately continuing to drive traffic and leads to your site over time.

Of course, like any marketing strategy, SEO requires time and effort to be effective. Small businesses will benefit from hiring an experienced local SEO agency like Reform Digital to ensure that their website and content are properly optimised for search engines. Our team takes the time to research and understand your business, niche, audience and competitors. Our approach and commitment to ongoing optimisation means that local SEO can deliver significant results for small businesses looking to grow and succeed.

If you’re looking to boost your local business’s visibility online, local SEO can be a cost-effective solution. The cost of local SEO services can vary depending on several factors, such as the size and type of your business, the level of competition in your industry, other marketing channels you’re using, and where you’re operating. At Reform Digital, we take a personalised approach to local SEO. We begin by conducting a thorough analysis of your website and local market to understand your unique needs and goals. Based on our findings, we create a custom-tailored strategy and provide a transparent, itemised quote for our local SEO services.

Our team has expert knowledge of local SEO best practices and stays up-to-date on the latest techniques and algorithm updates. We work with businesses of all sizes and budgets, so you can get the local SEO services you need without breaking the bank. With our industry experience and dedication to ongoing learning and improvement, you can trust that working with a local SEO agency like Reform Digital will provide reliable, long-term results for your business.

At Reform Digital, we believe that a comprehensive local SEO strategy should include a range of services to help your business stand out in local search results. Here are just some of the things that are included in our SEO services for small businesses:

1. Local SEO typically includes keyword research, on-page optimisation (like optimising your website’s structure, content, and meta tags),  and local citation building. This helps ensure that your business appears in relevant local search results and that your online presence is fully optimised for local search.
2. Content creation, link building, and social media management work as a part of the local SEO strategy. These services can help you build your local authority and visibility and attract more customers to your business.
3. Local SEO for small businesses at Reform Digital also includes a focus on mobile optimisation, as many local searches are conducted on phones. 
4. The last part is engaging with customers through reviews and other online interactions, and highlighting this on your website.

A successful SEO strategy for small businesses must incorporate both local and e-commerce in order to achieve maximum traffic and conversion. Local SEO services should focus on increasing visibility within local search engines as well as optimising local content and presence on maps, review sites, directories, and any other mention of the business online. At the same time, e-commerce SEO is necessary for users searching for products or services beyond geographical limits. These SEO techniques should be used together – local SEO services to provide a great experience and promote trustworthiness while reaching potential consumers in the area; e-commerce SEO more broad so customers know how to find what they’re looking for because you’ve already optimised it that way. SEO both locally and through e-commerce allows your business to target a wide spectrum of customers while ensuring they have all the information they need easily available.

At Reform Digital, we take a comprehensive approach to local SEO that includes all of these services and more. We work closely with businesses to create a custom-tailored strategy that meets their unique needs and goals. Whether you’re a small business just getting started with local SEO or a larger enterprise looking to take your local presence to the next level, we’ve got you covered! Get in touch with our team to learn more!