Google Ads Management Experts
Conversions are one of the most under appreciated things in digital marketing today. Let’s paint a picture, you have a beautiful billboard on one of the busiest highways in the world, but the writing is so small that no one knows what it is there for. Conversion Rate Optimisation utilises your existing traffic and increases the amount that traffic converts. Whether its a sale for your ecommerce store or an enquiry for your lead generation website, CRO can be the missing piece of your digital puzzle to improve performance.
Through a combination of data driven processes, our analytical team of UX designer and conversion analysts will find the revenue opportunities available to unlock your websites full potential.
Recharge Your Google Ads Strategy
Paying too much for leads? Cost per acquisition too high? Recharge your strategy and stop wasting your money on non-converting terms.
The team at Reform Digital will offer a free Google Ads audit to identify quicks wins ans immediate opportunities for your campaign to scale.
This campaign type advertises your product or service in search engine results and local map listings. Target relevant keywords and generate sales and leads.
A fantastic way to advertise your product on Google’s network. Present your products to highly targeted potential customers with high intent to purchase.
This campaign type advertises your message through banner ads across wider audiences and networks. You can target people based on their search history and promote high quality brand awareness.
This ad type displays ads to users who have already visited your website. These users may not have completed their experience and it triggers them to finish a transaction or lead submission.
FAQs Around Google Ads
Google Ads are paid advertisements which appear in search results through google and also some other display advertisement positions. It is a pay per click model that allows you to bid on relevant key terms and pay for the traffic to click through to your website.
Google reward agencies who use the Google Ads platform and meet their performance requirements to become certified. Through our quality campaigns and high performance for our clients, we have become certified partners of Google.
PPC or Pay Per Click which is a model of digital marketing in which users pay a fee to Google (or other providers like Bing) to get them to visit their website.
This is different from organic traffic which isn’t paid for and social media traffic which is paid for, but is on social media platforms instead.
The performance of your campaign can be broken down into a few key metrics.
Click Through Rate – The click through rate is the amount of people who actually click the ad to get through to your website. Viewers who don’t “visit” are normally referred to as “impressions” and click through rate is the percentage of impressions that actually click through.
Cost Per Click – Knowing how much each click costs is important as it allows you to adjust your bidding and understand how much you need to pay in a certain period to make a return.
Cost Per Acquisition – This refers to someone who actually takes an action on your website (a purchase, a sign up, an enquiry form, etc.) and how much it cost for you to get someone who clicked onto the website to actually convert.
Return On Ad Spend – This is the calculation on an ecommerce website of how much money you are spending and what your sales returns are. It’s important to make sure that you are getting a return from your paid advertising investment.