Real Estate Digital Marketing

With so much of the world moving their business online, having a solid digital marketing strategy is key. Adding to that, high volumes of people are moving from the city to regional areas. You want to make sure your properties are easy to find, no matter where your potential buyers are. Optimising your website, social media presence and email marketing not only helps you gain new leads but also cultivates good relationships with your existing clients.

Understanding your target market and customer profile is the first step in getting the best leads for your real estate business. From there, you’d create online content with keyword-optimised listings and combine them with targeted social media advertising. This helps make sure your listings are getting in front of the right people and encourages them to sign up for notifications or get in contact with you for more information.

Apart from social media advertising and SEO strategies, there are a couple more relevant options and marketing ideas for real estate agents

• Email marketing can keep people updated about fresh property listings, with personalisation that can be curated to only show areas or property types they’re interested in. 
• For organic search, SEO-optimised content will make it even easier for people searching for a new home to find your listings and your business website. 

Maintaining and cultivating your digital marketing strategy is an ongoing task. The way social media marketing and SEO work is constantly changing and evolving, meaning you’ll need to adjust your existing content and add new content on a monthly basis. Marketing can be a full-time job, so finding a marketing agency for real estate agents can take the task off your hands – that’s where we come in. Reform Digital provides you with quarterly strategies and monthly optimisations. 

Cultivating a positive reputation and building ongoing relationships with your clients is one of the most important aspects of the marketing pipeline. Digital marketing with the right tone of voice and the right approach can boost trust, encourage repeat business and gain you new referrals. From warm welcome emails and follow-ups to giving the option to review your services, your clients will feel more valued and be more likely to come back in the future.