The Premier Legal Digital Marketing Agency

When people want an answer, the first thing they do is Google it! Search engines strive to deliver results that are helpful, high-quality and presented in the most helpful manner.

Digital marketing for legal firms and attorneys delivers helpful, branded content to your audience through the right channels. Paid ads can help you target the right audiences, no matter what your budget is. To that, add SEO — the purpose of SEO is to provide people with helpful results. For something as important as legal advice, you need accurate information. 

Together, the channels of digital marketing can make your legal practice more visible to the right audience.

Pursuing new clients is essential to any business, especially a law firm. Digital marketing and its various channels — SEO, paid ads, social media, and email marketing — can increase your efforts. 

Digital marketing for legal firms can include optimising your website for search engines (SEO) to increase visibility, creating engaging content to showcase your expertise, and managing paid advertising to attract immediate and relevant traffic. Social media marketing can expand your reach and build trust with potential clients. Email marketing campaigns can nurture leads by providing valuable information and updates. Data-driven adjustments on each channel can improve performance and maximise your return on investment.

For legal services, effective digital marketing strategies include:

• SEO strategies to enhance online visibility 
• Local SEO strategies attract clients within specific regions
• Content marketing to showcase expertise 
• PPC advertising for immediate traffic 
• Social media engagement to build trust 
• Email marketing helps maintain communication with potential clients

The best strategy, of course, is one that uses all of these channels and maintains a consistent brand voice while doing so. 

This really depends on the size of your firm, the regions you operate in, and the kind of leads you’re nurturing. 

Smaller legal firms should regularly revise their digital marketing approach, ideally every quarter. Bigger firms could benefit from monthly strategy reviews. In a strategy review, you need to discuss what’s worked in the past, key metrics for tracking performance and what can be improved. 

A marketing agency for lawyers adapts to changing market conditions, client needs, and technological advancements. Periodic reviews allow firms to optimise their strategies based on performance and results. Adjustments may also be required to keep up to date with legislative changes affecting legal advertising.

Yes, legal digital marketing companies can help in client retention. 

Strategies like regular email newsletters provide valuable legal insights, and engaging social media content fosters community. These efforts keep the firm top-of-mind and strengthen the client relationship, encouraging loyalty and referrals.