Factory Buys

Factory Buys stocks, sells and ships a huge range of home furniture and furnishings, we focus on bringing the absolute best deals to the homes of everyday Australians. This means great value products, with excellent customer service – at a low price!

We have a commitment to our customers to not only bring the best deals to their door but provide superior customer service. We have a dedicated customer service support team that care!

GROWTH!

It was as simple as that, how much can you grow this factory clearance style business across all channels and how can a partner like Reform Digital be trusted? Knowing full well that Factory Buys had been sold the dream previously and had underwhelming results meant that the client wasn’t going to allow under-performance.

Originally, the initial KPI for this campaign was an uptick of 20% across the board.

Google Ads

A lot of automated campaigns were set up prior to Reform Digital taking over. SMART Shopping and SMART search were two of the most underperforming campaigns and a lot of budget was being dedicated to e brand campaign.

The shopping campaign was branched out, whilst targeting some high performing products for immediate returns. The SMART Search campaign was completely removed and changed to a segmented search campaign that covered both B2C customers and designers who use their lights.

Social Ads

There was next to no strategy, just a couple of remarketing ads with old imagery. By creating some proper funnels, using multiple creatives and organising the remarketing properly, the campaigns were able to maximise their reach and potential conversions.

SEO

Further keyword research was completed to maximise the search volume opportunities of the campaign. This allowed our team to develop proper target pages and a strong content strategy for blogs and internal linking.

Some ongoing authority building and link diversification structured this campaign the way it should have been from the previous providers.

Conversion Optimisation

Completed initial heuristic analysis and heatmap analysis to find the following recommendations:

• Improved search functionality and visibility
• Sticky menu implementation
• Added payment icons to product pages
• Website speed improvements
• Cross selling / Upselling installed