COFFEE ANYONE?! HOW DO YOU GET RANKINGS IN A TOUGH INDUSTRY - PREVIOUS AGENCY EXPERIENCE WAS UNIMPRESSIVE
92 Degree Espresso had a dilemma. A group of competitors started taking SEO seriously over the last few years and they were seeing their rankings taking a hit. This combined with some previous poor implementation on the backend of the website lead to a complete overhaul of the websites structure and content.
Like a shot of espresso in the morning, rankings and organic traffic have jumped into action and have shown an improvement of:
Founded in 2012, 92 Degree Espresso have been about living and breathing all things coffee. The vision, born from the realisation that it shouldn’t be so hard to find ethically-sourced, premium coffee at corporate events and other functions, has naturally gained momentum as our coffee cart story grew. Their baristas are industry-trained by some of the best in the business and understand the science of coffee – from bean to cup.
The brief was simple – 92 Degress Espresso were eager to reclaim the online presence they had only a few years ago and to do this through best practice SEO implementation. 92 Degree Espresso’s founder has a background in I.T and can spot “digital fluff” from a mile away, so having a prominent strategy and identifying the major opportunities was the first step.
The next step was ensuring that organic traffic would improve by a minimum of 40% in the first 6 months and to do all implementation with User Experience front of mind.
After some initial keyword research, Reform Digital got to work on an extensive range of On-Page optimisations to help target the highest volume and most relevant keywords in this space. A content strategy was put in place and the ground work had already been done with a great work of blog content already provided on the website.
Next was a strategy to diversify the backlink profile and increase page authority across the board, to compete with some of the other players in the game. A combination of outreach, business listings and some PR pieces ensured a large uptick in website authority, which would help build the founation of this campaign.
It took much less than 6 months to achieve the 40% organic traffic increase that was outlined in the brief an d a whopping 82% organic traffic increase was achieved in this time period instead. This is due to 4 of the major keywords now being ranked on page 1 of Google. Along with more relevant traffic, organic enquiries were improved by 55% and this has had business booming at the start of 2021.